How Digital Marketing Will Change Your Life
What do you think that digital marketing has a future????
Will digital marketing change a marketer’s life????
Will digital marketers be able to make money????
All these kinds of questions (related to digital marketing) must be popped-up in your brain.
Don’t worry!!!!!!
Because I am going to answer all your questions in this blog.
So before we proceed let’s have a cup of green tea (as I’m a green tea lover) and now here we go……….
“People don’t buy what you do, they buy why you do it.” –Simon Sinek
Digital marketing is more about marketing than about digital. Digital is just a medium through which marketing is done.
Actually many people end up focusing on the digital part for an instance, SEO, SMM, techniques, strategies…etc., but at the end of the day, they don’t have a very good fundamental of marketing.
As a matter of fact that, digital marketing is a dynamic field, the techniques to reach the audience keep changing but the way of marketing is not going to change.
The Secret weapon of marketing strategies rooted in consumer psychology.
The Fundamentals of Marketing
What do you think marketing is an art or science?????
What are you thinking???
OK let me know (in the comment section).
What, I think, “Marketing is a science.”
How???
Ok, let me tell you.
Marketing is based on science and it starts before creating the product. Also, it starts with understanding the customers and their needs. Marketing is not just selling the product. Even it’s about selling the right message to the right person at the right time.
It is a more scientific aspect than just an art.
Think about what perceptions you want to create for your product among your customers.
Just like Khatabook, it’s a Bangalore-based start-up. Katabook may be a mobile app that helps tiny merchants to alter their accounting and credit a balanced recording. Basically, a khatabook helps to scales back the burden of maintaining and accounting paper account books. It’s like a khata in your pocket.
Another example is Swiggy. It began its Journey from Bengaluru with six delivery executives and twenty-five restaurants on its platform. Within the time of three years, it’s scaled up with over 6,000 delivery executives across India in additional than eight cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.
Personal Branding
Marketing does not end here, you have to keep your existing customers happy by constantly communicating with them so they remain your customers for life.
You can establish constant communication by calling and wishing them on their birthdays and anniversaries or sending a personalised message to wish them. Keep your conversations meaningful and personalised so they feel that you are talking to them exclusively and being valued.
The purpose of marketing is to build a brand and capture a position in the minds of the consumers.
Build a Trust
“The aim of marketing is to make selling superfluous”. Peter Drucker,
Have you ever heard about Parle-G???
I’m sure you are aware of this brand very well.
Don’t you think that this brand has developed mass trust?????
As per my opinion, yes it has developed.
Because From tea time of every Indian to eating healthy when sick, Parle-G is ruling on India’s heart for 80 years. The first manufacturing of Parle-G was done in the year 1929 and after that the brand made it continue to win over every Indian heart because of the finest packaging, affordable price, and distribution channels. From Kids to adults, everyone has treated the biscuit like a family member because of their emotional sentiments with it. It is also the only brand that is easily available at places like a village of 100 people near the LoC.
In a similar way, Amul- The taste of India, Apple phones, etc.
A great product sells itself. It’s a game of reality.
A great product converts your customers into brand ambassadors. Word-of-mouth marketing is the best channel of marketing ever.
You have to develop Mass Trust with the customers.
Here are some tips to Establish Personal Brand-
Learn: Learn new skills through Concepts, Facts, and Procedures. Understand the concepts. Remember the facts and practice the procedures.
Work: Put your new skills to work. Go from practice to implementation.
Implementing it in the real world will give you a better understanding.
Blog: Write about what you have learned and experienced through your work. When you write, you understand it better, but you will also start building your personal brand.
Consult: Now you have a personal brand through your blog, have work experience, and have learned the fundamentals, start consulting other businesses instead of working for them.
Mentor: Mentor others who want to become like you. Mentoring will help you scale. Your understanding to a whole new level.
Startup: Start your own product or service business with the understanding that you have developed about the market, the problem, and your own skills.
Building a strong brand
What if I ask you the name of the first person who landed on the moon??
The first prime minister of India??
First Female prime minister of India??
I know you must know the answers to these questions.
By asking these questions, I want to tell you that Do not be the no. 1, be the only one.
When it comes to doing business, it’s hard to understate the importance of a brand. Choose a category and become a leader in that category. Deciding where to compete, is half your success.
Because people remember only the no. 1 or maximum 2. Every market becomes a two-player market in the long run.
Moreover, if I ask you for a search engine.
Then which name comes into your mind first????
Why?????
Because it is the only one.
Enter a competitive market but have a unique identity.
Marketing is a game of perceptions and perceptions can be created by humans never by a robot.
Digital Marketing vs. Traditional Marketing
Did you perceive the term digital and traditional????
Which one must you use for the marketing????
Selecting the proper promoting sort is an antique question on each marketer’s mind. Here’s everything you would like to understand.
Digital selling is the victimization of digital channels like websites and social media as tools for selling communication.
If you’re victimizing social media you may be versed within the adverts that appear in your stream — that’s digital selling.
Traditional selling on the opposite hand involves ancient channels, like billboards and written media.
Suppose Don Monger in Mad Men group action TV industrial concepts and duplicate for Coca-Cola.
Up till the event of the web in the 1990s, ancient selling was just about the sole style of selling.
The key to a great marketing campaign is to find the right balance between traditional and digital. In 2020, digital marketing is the yin to traditional marketing’s yang.
Both play an important role in a marketing strategy, but they are each elevated when used in unison.
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” — Ian Schafer
CATT Marketing Funnel
It is important to generate sales through marketing. The marketing funnels are used to track down the customer’s engagement with your product or service. By choosing a proper marketing funnel which helps to generate more sales, customer interaction, and building trust within your target market. To have proper knowledge of the market for generating more wealth we follow the CATT funnel. CATT funnel is based on your niche. The more you know about your niche the more wealth you can generate. To know more about the Funnel, we follow the following formula:
Wealth=n^CATT
n= Niche
C= Content
A= Attention
T= Trust
T= Translation
Niche(n): Niche is finding the right market requirement and fulfilling that requirement with your skills and interest. The figure below shows what niche is
The higher than figure shows a way to realize your niche. to search out the correct niche you must satisfy all the 3 conditions needed. The 3 conditions area unit as follows:
You must be fiery.
You must have talent.
And there ought to be market needs for your passion and talent.
Content(C): Content creation is that the key issue for attracting the niche towards the merchandise and repair. Content is within the type of videos, images, emails, blogs, webinars. In digital selling the content is usually centered on videos and pictures announce on social media selling or email selling or subscribing for the emails, writing blogs, and podcasts area unit used.
Attention(A): Grabbing attention is increasing the traffic towards your content, and this may facilitate extending traffic at your website or journal, or any social platform.
Trust(T): Building trust is that a necessary issue for building brands, and it takes time. The additional the trust the additional the sturdy complete is constructed. Thanks to digitalization it’s become straightforward for businesses to speak to their customers.
Transaction(T): Once the trust is constructed it becomes straightforward to convert the leads into customers through natural sales. When building trust the shoppers become the marketers and that promote the merchandise on their social platforms, and this provides an increase in leads.
Integrated Digital Marketing
You may think your marketing is the best thing in the world, but the reality is pretty much everyone is going to forget it very quickly if they only experience it once. To make an impact you have to coordinate your messaging.
Have you ever wondered why McDonald’s is constantly advertising?
Everyone knows who McDonald’s is. Everyone knows what McDonald’s offer and there is one on every street corner. So why do they advertise? Because there is power in reminding consumers about your brand, even if they already know that it exists.
We define Integrated Marketing as follows:
• Paid media (offline advertising, direct marketing, and online display and programmatic);
• Earned media (Organic search fuelled by content marketing, PR, and online influencer outreach)
• Owned media (including social media, on-site UX, customer service, and direct messaging through email and mobile)
Communication Skills
Now you will ask, without good English, can’t I do marketing???
No, Not at all.
In fact, Good marketing is all about Good Communication.
And Good communication doesn’t mean sophisticated English. Good communication doesn’t care about vocabulary or grammar.
Tell me!!!!
Am I able to transfer my thoughts to you effectively????
I think, yes I'm.
But How???
Because I am writing like a talk. Join a conversation in people’s minds understands your target audience very well.
Write a lot. The more you write, the better you can write and also speaks, Writing slows down your thought process and gives you clarity.
Conclusion
Now let’s summarize this article:
- Create a product according to the customer's needs.
- The power of personal branding- The best known will always beat the best.
- Be the only one Like Ratan Tata, Mark Zuckerburg, Elon Musk, etc.
- You can do marketing via digital and traditional as per your need.
- Communication should be effective.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” — Bryan Eisenberg
I hope this article gave you a clear framework and the motivation to become a Digital Marketer. And I would like to end this post with an analogy.
The learning that you do as the first process is the seed. You water this seed with your experience. Your deep thoughts are the roots that grow, in the fertile ground of boredom.
And then with your seed (knowledge), water nourishment (experience), and the roots (deep thought) are in place, the plant grows and eventually bears fruit (your manifestation in words).
So what are you waiting for?
Read, experience, think and write.
And change the world!
Thank you!!!
